Dealership Mailers

My Role: Contract Graphic Designer

PureCars needed two dealer mailers that would speak to very different audiences while maintaining a professional, sales-driven tone. The first mailer was created for a Chevy dealership promoting New Year’s sales across multiple models, requiring a bold, energetic look that captured seasonal excitement. The second mailer targeted Acura customers with a more refined, luxury-focused aesthetic to promote service and maintenance offers.

Solution: I designed both mailers with distinct visual identities tailored to each dealership’s brand and customer base. For the Chevy New Year’s mailer, I used vibrant colors, dynamic layouts, and celebratory graphic elements to highlight holiday promotions and encourage buyers to start the year with a new vehicle. For the Acura service mailer, I shifted to a sleek, upscale design approach with clean typography, elevated imagery, and a calm, premium color palette that reflected the brand’s luxury positioning. Together, these targeted mailers helped drive awareness, reinforce dealership branding, and promote seasonal sales and service engagement.