BeamJobs Facebook Ads
My Role: Contract Graphic Designer
BeamJobs needed a fresh set of Facebook ad creatives to promote their ATS-powered resume builder. The challenge was to create multiple themed concepts that would resonate with different audiences, clearly communicate the value of the tool, and drive clicks from job seekers who were struggling to create strong, modern resumes on their own.
Solution: I developed three distinct ad themes, each crafted to stop the scroll and connect instantly with the viewer’s situation.
Across all themes, I used bold typography, structured layouts, and platform-specific visual cues to quickly grab attention and communicate the value of BeamJobs in seconds. The designs helped increase interest, drive clicks, and create a stronger connection between job seekers and BeamJobs’ resume tools.
Theme One: Nursing Resume Ads
In these ads, I focused on the healthcare field. These ads used clear, approachable visuals and copy that reflected the fast-paced, high-demand nature of nursing. The goal was to show nurses how BeamJobs could quickly turn their experience into a polished, ATS-friendly resume.
Theme Two: Dating App “Swipe Right” Concept
These ads played on the familiar “swipe right” interaction, using fun, relatable visuals to position BeamJobs as the tool that helps hiring managers want to “choose you.” This theme added personality, humor, and a strong emotional hook.
Theme Three: Before and After Transformation
This concept highlighted the contrast between a cluttered, DIY resume and a clean, upgraded version created with BeamJobs. The visual transformation showed job seekers exactly what they were missing and why ATS optimization matters.
