Tenna Product Page Updates

My Role: Multimedia Web Designer

Tenna needed a significant refresh of its product pages and homepage to improve search visibility, strengthen brand presence, and modernize the site’s overall user experience. The challenge was to update outdated UI elements, elevate imagery, and restructure content to improve the site’s ranking for high-value construction industry keywords. The goal was to create pages that not only looked modern and professional but also drove leads and product discovery.

Solution: I redesigned and optimized Tenna’s homepage and multiple product pages using a modern UI approach, updated product visuals, and a strategic SEO-driven content structure. I integrated stronger visual hierarchy, refreshed layouts, and new components aligned with Tenna’s current design system. I also collaborated with marketing to ensure heading structure, metadata, on-page copy, and keyword placement aligned with our top construction search terms.

As a direct result of these updates, the redesigned homepage was fully optimized for Tenna’s major construction keyword searches, and book-a-demo requests and email signups increased by 80% compared to the second-quarter analytics.

These improvements created a more polished, conversion-focused web experience that elevated the brand, strengthened search visibility, and improved overall lead generation.